The collaboration between Via delle Erbe n.3 and Patrizia Pepe takes shape through a campaign designed to enhance the brand’s distinctive identity within a contemporary retail environment.
The goal was to transform the store into a narrative space, capable of expressing style, attitude and desirability through a cohesive and recognizable visual language. Selected garments become the protagonists of a story that blends elegance, confidence and modern femininity, while staying true to the brand’s aesthetic codes.
The project builds a bridge between physical experience and digital communication, amplifying the value of the collaboration and positioning the store as a reference point for a fashion-conscious and sophisticated audience.
The production included a series of social video contents and a dedicated photo shooting, designed to maximize visual impact and brand recognition.
The visual language is contemporary, dynamic and refined: fluid camera movements, rhythmic editing and clean photography that enhances silhouettes, textures and details of the Patrizia Pepe pieces. The direction merges editorial aesthetics with social immediacy, creating versatile and high-performing content.
The photo shoot completed the narrative with strong, impactful imagery, designed for multi-platform use across digital and promotional channels. The result is a cohesive and elegant campaign that elevates product, brand and retail experience into a unified visual identity.
Regia & Video Production | EmotionLaneStudio
First Assistant | Massimo Dotzy
Sylist | Emma Landelli
Outfit | Via delle erbe n.3
Brand | Patrizia Pepe
Fotografo | Matteo Rosarelli
MUA | Anastasia Kryklyva
Hair Style | Nadia Chushak
Location | Borgo Movida