The communication project for Sartoriale Stefanutti was developed to expand the brand’s positioning beyond the wedding segment.
The strategy focused on building a broader sartorial narrative, highlighting craftsmanship, bespoke quality and the cultural value of tailoring as an everyday expression of style for both women and men.
Each visual element was designed to reinforce the image of a contemporary atelier, where tradition, expertise and client relationships coexist seamlessly.
The production was structured around a series of short, modular contents created for digital and social platforms.
Photography and video documented the tailoring process, from craftsmanship and fittings to real-life wear, turning production moments into meaningful storytelling.
This modular approach enabled a consistent and refined brand presence, communicating continuity, versatility and sartorial excellence across different contexts.
Regia & sceneggiatura | Matteo Rosarelli
Produzione | EmotionLane Studio
Stylist | Stefania Stefanutti
Cast | Elena Sartori, Michele Galasso
Backstage | Gian Pietro Nadalutti
Testi | Eleonora Rizzi
Trucco | Giselle Wagner
Location | Castello di Udine, Sartoriale Stefanutti