Oltre la Tela was conceived as a cultural project that goes beyond historical re-enactment, transforming heritage into a living, emotional experience.
The communication strategy aimed to bring iconic Renaissance figures closer to today’s audience, turning Ludovico il Moro, Lucrezia Crivelli and Beatrice d’Este into narrative voices rather than distant historical symbols.
Through a modern visual language, the project invited curiosity, empathy and participation, making history accessible while preserving its depth and cultural value.
The production included the creation of the official event visual identity and a series of promotional video contents designed for social platforms. Three short videos focused on the historical protagonists, using performance, rhythm and cinematic framing to build engaging micro-stories.
The communication was completed by two short event report videos, capturing the atmosphere, public engagement and cultural impact of the live experience with an authentic and dynamic approach.
Regia & sceneggiatura | Matteo Rosarelli
Produzione | BackFilmProductions di Gian Pietro Nadalutti
Associazione | I Nostri Diritti di Edi Sanson
Cast | Liuba Caraja, Nikoleta Ulama, Martina Zaghini, Marica Mattioli, Carnir Samuel, Emmanuella Cavallaro, Ilenia Cumin, Monica Cericco, Francesco Tribuzio, Collesan Giada Patrizia,Elena Brčić, Christian Ronco, Elisabetta Cancelli, Alex Romanello, Andrea Floreani
Original Soundtrack | Chiara Trentin
Audio | East Land Recording Studio & Francesco Blasig
Grafica & Backstage | Andrea Del Ponte, Riccardo Modena, Lorenzo Gottardo
Testi | Eleonora Rizzi
Trucco | Giselle Wagner
Location Casa della Contadinanza (Castello di Udine) di Marco Cecchini